How we generated 1,000+ leads for a car rental startup

We used Facebook ads to acquire new customers in the United Arab Emirates and generated more than 1,000 leads for $7 each.

Case study

Kings Rental Cars is a company located in Dubai, the United Arab Emirates, providing car rental services. Anyone can rent luxury, sports, or business cars through the Internet.
Main products:
Luxury, sports, business cars in Dubai
Goals:
  • Lead generation
Advertising channel:
Facebook ads
Preparing to launch ads
1
Product Research
Before launching the ads, it was important to take a deep dive into the product, the needs of the target audience and how the product differs from the competitors
2
Setting up analytics
It was important to set up the Facebook Pixel to optimize on conversions, not clicks, and set up the Conversions API to increase the quality of data tracking after the IOS 14 updates
3
Creating ad creatives
We conducted a competitor study to see what creatives are popular in the UAE and created a set of banners
4
Setting up Facebook Ads campaigns
We tested different variations of creatives, audiences, and landing pages and measured unit economy of each bundle separately
Creative Examples
We will be happy to help you with the design if you don't have an in house designer
Results
1,000+ leads for $7 each
We generated 1,000+ leads and
loaded up the sales department
Increased profits
Found best combinations of creatives, audiences,
and landing pages that bring us profit
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