How we generated 3,000+ leads for an Edtech startup

We used Facebook ads to acquire new customers in India and generated more than 3,000 leads for $3.4 each.

Case study

Rebotica is an Edtech startup that helps kids try different professions
and find a career that they will enjoy in the future

Main products:
Tech, math, design and engineering classes
for kids
Goals:
  • Lead generation
  • Find the most profitable combinations of creatives, audiences, and landing pages
Advertising channel:
Facebook ads
Preparing to launch ads
1
Product Research
Before launching the ads, it was important to take a deep dive into the product, the needs of the target audience and how the product differs from the competitors
2
Setting up analytics
It was important to set up the Facebook Pixel to optimize on conversions, not clicks, and set up the Conversions API to increase the quality of data tracking after the IOS 14 updates
3
Creating ad creatives
We conducted a competitor study to see what creatives are popular in India and created a set of banners
4
Setting up Facebook Ads campaigns
We tested different variations of creatives, audiences, and landing pages and measured unit economy of each bundle separately
Creative Examples
We will be happy to help you with the design if you don't have an in house designer
Results
3,000+ leads for $3.4 each
We generated 3,000+ leads and
loaded up the sales department
Increased profits
Found best combinations of creatives, audiences,
and landing pages that bring us profit
More Case Studies
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