How we tested a prototype
for a marketplace of wholesale suppliers

We used Facebook ads to get quantitative and qualitative user feedback and build a product that meets users' expectations

Case study

Sloy is a prototype of an online aggregator of wholesale suppliers where everyone can find new suppliers for marketplaces. The prototype was made by the MVP LAB studio and they asked us to validate the concept with real users before the release

Main products:
A prototype of an online aggregator of wholesale suppliers
Goals:
  • Validate the concept
  • Get quantitative and qualitative user feedback to build a product that meets users' expectations
Advertising channel:
Facebook ads
Preparing to launch ads
1
Product Research
Before launching the ads, it was important to take a deep dive into the product, the needs of the target audience and how the product differs from the competitors
2
Setting up analytics
It was important to set up the Facebook Pixel to optimize on conversions, not clicks, and set up the Conversions API to increase the quality of data tracking after the IOS 14 updates
3
Creating ad creatives
We conducted a competitor study to see what creatives can me the most engaging among the target audience and created a set of banners
4
Setting up Facebook Ads campaigns
We tested different variations of creatives, audiences, and landing pages and scaled the most effective bundles
Creative Examples
These banners were prepared by our designer, and we will be happy to help you with the design if needed
Results
Validated the concept
Founders were convinced that the product
would be in demand
Got feedback from
real users
We validated the concept with real users and got valuable feedback to create a better product
Inspired to start developing an MVP
The founders made sure that the idea was in demand, understood the desires of the audience and started developing an MVP
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